Em is a Senior Product Designer

Black and white illustration of a figure playing a violin with musical notes and decorative patterns surrounding them.

Currently at TELUS Digital

I bring clear design solutions to teams building digital products.

My passion is in building end-to-end experiences for final delivery. I have extensive experience within the interaction design field, defining how experiences will behave, scale, and best fit user needs.

Design x Voice
Screenshots of a mobile app interface for an electric vehicle charging network, showing options to create an account or sign in, with a graphic of a charging station and a credit card, set against a blue background.
EmilySchaefer_EAMapPins.gif
Multiple smartphone screens displaying various app screens with dark backgrounds, some with text like 'Connect Your Account?', 'Welcome to the Real Halftime Show.', and notifications, along with a Pepsi Zero Sugar can and a blue background.
EmilySchaefer_PepsiDrop.gif
Black background with white text that says 'The future is autonomous' and a pattern of white lines at the bottom.
iPhone lock screen with time 9:41 and date Tuesday, 23 June, displaying an app for Clusive, an initiative to promote inclusion, with a focus on Special Olympics.
Mobile phone screen shows a Christmas-themed virtual snow globe with a stylized Christmas tree inside. The tree has multicolored ornaments and a star at the top. The background is green with decorative balls. There is a white button at the bottom lab

Specialties

On projects, I prioritize meeting teams where they’re at and helping them discover their true needs & potential.

User Experience Design
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Animation
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Visual Design
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Digital Product Strategy
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Product Delivery

Design Mentorship
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Cross-Platform Design
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Design Systems
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Brand Identity
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Accessibility

Select Projects

Fintech

Two smartphones displaying mobile banking apps with a blurred background of a plant and a window.

Virtual Card App & Prototypes for Mastercard

Mastercard • iOS

Request
Multiple smartphones displaying various mobile app screens including login, payment, photo capture, and shopping features.

Design System & Visual Refresh for VIB

Vietnam International Bank • iOS

Request
Multiple smartphone screens displaying a travel booking app for an outdoor resort, showing search criteria, trip details, availability, and booking options.

Sun Outdoors App Technical Discovery & Designs

Sun Outdoors • iOS and Android

View
Multiple smartphone screens showcasing a fitness app with profiles, upcoming classes, recommended workouts, live classes, and user photos, mainly featuring women in fitness settings.

MVP Designs for Zumba’s On-Demand Consumer App.

Zumba Fit • iOS

Case Study

Client Partners

  • Pepsi

    Animated artist drop content, giving Pepsi a strategic vision for the Pepsi Super Bowl Halftime Show App leading into development.

  • Stubhub

    Innovated on StubHub’s ticket buying experience and seat selection process for desktop and mobile applications, as part of a complete design revamp.

  • Samsung

    Animated concepts for Samsung to help with their vision of creating a smarter cooking journey using voice and gestural motions in-app.

  • Mastercard

    Led designs on an engagement to refresh the virtual card native app and create a prototypes for Mastercard go to market.

  • Sun Outdoors

    Partnered with Sun Outdoors to create their first mobile app, increasing value for their customers through on-site spending and 1-tap rebooking.

  • Electrify America

    Created and maintained Electrify America’s design system library for iOS and Android.

  • Edward Jones

    Led designs for design-growth marketing initiative to help Edward Jones enhance communication with prospects by utilizing rich push notifications.

  • Special Olympics

    Conceptualized a gamified learning experience for students to authentically connect with others and grow in their inclusiveness before the 2022 Special Olympic games.

  • VIB

    Co-led an engagement to rebuild Vietnam International Bank’s core app flows and deliver a new design system to help them become the #1 choice for millennials in Vietnam.

  • Lidl

    Partnered with Lidl US to enhance their goods inventory and claims processes by developing a mobile application.

  • Zumba

    Through dev-ready designs for an MVP, we created a new revenue stream through a direct relationship with consumers.

Emily was amazing on the Pepsi Super Bowl Halftime app pitch. Under an insane amount of pressure, a VERY tight deadline, and working with limited information, Emily was super optimistic. Her "roll up your sleeves" attitude was exactly what we needed, she jumped in and just started making great things happen. The result was a high gloss, beautiful presentation that landed great with the client. Thanks for helping us win such a huge piece of business!

- Billy Fischer, Partner & VP of Business Development at WillowTree

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